Insights

Writing on what actually moves revenue.

Notes from the work. Founder-led sales, AI adoption that survives contact with a real business, and positioning for independent consultants.

Surrogate AI Lead

What you are selling when the first version writes itself

How to work out which part of your fee priced the making, and what is left to sell once the first version of the work arrives on day one.

August 31, 2026  ·  10 min read

Founder Sales Exit

Most founders exit sales two years too late

The signal to hand off sales is not a revenue number. It is the point where your involvement stops adding information.

August 28, 2026  ·  5 min read

Next step

Start with a conversation, not a proposal.

Thirty minutes. We look at where your revenue actually stalls and what would move it.

Open Discovery Call