Insights

Writing on what actually moves revenue.

Notes from the work. Founder-led sales, AI adoption that survives contact with a real business, and positioning for independent consultants.

Surrogate AI Lead

AI sales tools sell acceleration before you know what to accelerate

Five questions show what a founder-led firm should learn, design and write down first, and which few sales motions are worth speeding up.

October 29, 2026  ·  11 min read

Surrogate AI Lead

What your firm gains when its AI works from one shared context

Firms have wanted their knowledge written down for decades. AI changes what it costs to keep current, and whether anyone actually uses it.

October 15, 2026  ·  11 min read

Founder Sales Exit

Match your first sales hire to how much of the sales process is known

Most first-hire advice assumes you can afford three tries. A working framework for founder-led firms that get one.

October 9, 2026  ·  9 min read

Founder Sales Exit

What you are selling when the first version writes itself

How to work out which part of your fee priced the making, and what is left to sell once the first version of the work arrives on day one.

August 31, 2026  ·  10 min read

Founder Sales Exit

Most founders exit sales two years too late

The signal to hand off sales is not a revenue number. It is the point where your involvement stops adding information.

August 28, 2026  ·  5 min read

Next step

Start with a conversation, not a proposal.

Thirty minutes. We look at where your revenue actually stalls and what would move it.

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